How do I Attract more Visitors to My Site?

Both Search Engine Optimisation (SEO) & Search Engine Marketing (SEM) have a place within your overall digital marketing strategy, for different reasons.

Which approach do I take?

Each can be run independent of the other, or at the same time. Ideally, a good digital strategy will utilise both forms of marketing, however, your industry and ecommerce capability may lean your strategy one way or another.

We have compiled below a brief description of what each strategy is, and some of the pros & cons of each method. For small to medium businesses (SMB), we believe that a website should have a strong SEO presence to provide a good base within Google, and utilise Google Ads for short term boosts in traffic.